Missoula, Montana
Impact Start-Up & LLC
Contributing to overlooked people, property, and places.
Philosophy & Foundation
A New Era Built on
What Came Before
The future is earned through reverence, reflection, and reinvention.
01
Reverence
Study and respect the systems and people that came before us.
02
Reflection
Analyze what worked, what didn't, and why.
03
Reinvention
Apply those lessons to innovate for the era ahead.
Times Change & Time Changes
But these don't — our non-negotiables.
Under All Is the Land
Every venture, relationship, and investment traces back to the land beneath it. Real property is the foundation of lasting wealth and community.
The Golden Rule
Treat every client, tenant, tradesperson, and neighbor the way you'd want to be treated. Full stop.
Not All Heroes Wear Capes
The most important work is often invisible — the landlord who keeps rents fair, the tradesperson who shows up on time, the neighbor who checks in. We honor that work.
Cole & Rebecca Aragon Foundation
The Cole and Rebecca Aragon Foundation is the key philanthropic organization for Era Gone and the Aragon Family.
The Network
Six ventures. One ecosystem.
Who We Work With
We partner to activate what others overlook.
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